Persona 01
The Founder / MD
HR is eating 5–10 hours of your week.
You built something real. Now 20+ people depend on you — and HR is consuming time you don't have. Everything is reactive, undocumented, and living in someone's head. One wrong hire, one FairWork complaint, one key resignation and things unravel fast.
What keeps you up at night
- A FairWork claim from a disgruntled ex-employee
- Losing key people because you have no retention strategy
- Compliance exposure you don't even know about
- Wasting hours on HR admin instead of running your business
What you need
HR foundations that scale with your growth, not against it.